craft for crap

Craft for Crap 2015

On a semi-regular basis we host an event called Craft for Crap. We invite craft beer drinkers to invite their non-craft drinking friends for a 'low-cost of entry' opportunity to try a craft beer. 

We encourage non-craft drinkers to bring in a macro beer and toss it out. In exchange we provide a locally brewed craft beer for $.01. 

In light of the Budweiser Super Bowl ad we decided to have a little fun with it this year, and encourage non-craft drinkers to TRY a craft beer before writing it off entirely. This video is our equally ridiculous response to Budweiser's ridiculous premise that craft beer drinkers are a bunch of fussy hipsters hanging out in the corner isolated from the rest of the macro drinking world. 

Cheers, to old friends and new!

Special thanks goes out to our friends at Imagination at Play for putting this killer video together.

Craft for Crap: Budweiser Edition (2/7)


Back in 2011 we had an event at Beer Belly called Craft for Crap. It was our way of encouraging craft beer drinkers to reach out to their non craft drinking friends, and bring them out so they can see what craft beer was all about. Like many of you, we had a good laugh during the Super Bowl watching a Budweiser commercial that was filled with hypocrisy and just plain short-sightedness. The craft beer community is not just a couple of mustached hipsters smelling their beers in a booth isolated from the rest of the world. Our community represents all kinds of people from different walks of life. That is what makes the Beer Belly experience fun and rewarding. That is what makes the craft beer community so fulfilling.

Anyway, this Saturday we're bringing back Craft for Crap. We want as many people as possible to grab any variant of Budweiser that may be in their fridge, attic, car trunk (edit: please don't go out and buy beer for the purposes of participating) and bring it to Beer Belly on Saturday from 12-4pm. We will go ahead and trade you for a craft beer for $.01. We can fuss over our beer, drink it, talk about it, whatever the hell you want.

Here are the details:

  • Saturday, 2/7 from 12-4pm
  • Bring in any Budweiser and we will exchange you a craft beer (draft only) for $.01.
  • Bring as many crap (Budweiser) beers as you want, but maximum one $.01 craft beer per person.
  • Bring your non-craft drinking friends. Show them what's up.